Generation Alpha
For a complete list of my publications, please see my ResearchGate or Google Scholar profiles. Please email me at ziatdinov.rushan@gmail.com or ziatdinov@kmu.ac.kr if you are interested in some of my works.
What is Generation Alpha?
In 2005, Mark McCrindle, an Australian demographer, and his team conducted a national survey, which resulted in “Generation Alpha” being the most popular choice. The name was explained referring to other science disciplines, where after “exhausting” the Roman alphabet and Arabic numerals, the Greek alphabet was used.
Rushan Ziatdinov, Juanee Cilliers. (2021). Generation Alpha: Understanding the Next Cohort of University Students. European Journal of Contemporary Education 10(3): 783-789 [PDF]
Technology is changing at a blistering pace and is impacting on the way we consider knowledge as a free commodity, along with the ability to apply skills, concepts and understandings. Technology is aiding the way the world is evolving, and its contributions to education are not an exemption. While technology advances will play a crucial part in future teaching-learning approaches, educators will also be challenged by the next higher-education generation, the Alpha Generation. This entrepreneurial generation will embrace the innovation, progressiveness, and advancement with the expectation that one in two Generation Alphas will obtain a university degree. In anticipating the educational challenges and opportunities of the future higher education environment, this research reflected on Generation Alpha as the next cohort of university students, considering their preferred learning styles, perceptions and expectations relating to education. The research employed a theoretical analysis based on the characteristics and traits that distinguishes Generation Alpha, spearheaded by technology advances. The empirical investigation considered three independent studies that were previous conducted by authors from Slovakia, Hungary, Australia, and Turkey to understand the challenges and opportunities pertaining to Generation Alpha. The research identified the influence of social media, social connections, high levels of perceptions and the Generation Alpha’s ability to interpret information as strengths to consider in future teaching-learning approaches in the higher education environment. This research concluded with recommendations on how universities could be transformed to ensure a better learning experience for Generation Alpha students, aligned with their characteristics, perceptions and expectations.
Authors: Prof. Rushan Ziatdinov (Keimyung University) & Prof. Juanee Cilliers (UT Sydney)
Who is Generation Alpha?
Meet Alpha: The Next ‘Next Generation’ | McCrindle
What are the features of Generation Alpha?
"Born in a rapid technological era, as compared to their parents, Gen Alpha presents exciting combination of opportunities, adventure, and explorations for the future. Driven socially, Gen Alpha share their life and thoughts publicly and knows no boundaries. They will presumably grow up being creative and unconventional. Given the zeitgeist in prospect, probably, the need for achievement, autonomy, and recognition, along with competitiveness, narcissism, ambiguity intolerance, impulsivity, attention-seeking, and risk-taking behavior will probably predominate and become salient in Gen Alpha with the passage of time. With proper parenting and guidance, the prerequisite is to install in them the right virtues and values, which are in line with the societal and traditional ethos. It is essential to inculcate in them the essence of being human, managing emotions, forming stable relationships, and a healthy-assimilation with technology in daily life. With the right mix of outdoor activities including play and forest bathing, regulated use of technology, authoritative parenting, education and instilling the 21st-century skills namely adaptability, curiosity, critical thinking, persistence, teaming, social, and cultural awareness (World Economic Forum, 2016) will go long in shaping them to be an asset for family, society, country, and the world in future."
Jha, A. K. (2020). Understanding Generation Alpha.
"The kids of Gen Z and Gen Alpha seem to do things differently in a way that it's hard to put a finger on. They're definitely more tech-savvy. A lot of their interests seem related to socializing through video games and the internet. It's kind of hard to grasp for me when those things weren't available to me on the same level until I was considerably older. It makes me wonder what, if any, difference it'll play in what they take away from their childhoods."
By angela Andaloro | https://littlethings.com/family-and-parenting/gen-z-fads
"What is most important about this generation is the digital environment they are being born into. Technology is a part of their everyday lives, influenced by parents, educators and many other social interactions. The concept of “connection” is central to this generation, even more so than their predecessors Generation Z. Another term used to describe this generation comes from the nickname digital natives."
Tootell, H., Freeman, M., & Freeman, A. (2014, January). Generation alpha at the intersection of technology, play and motivation. The 47th Hawaii International Conference on System Sciences (pp. 82-90). IEEE.
"Meanwhile, Gen Z learners were born in a world that has been completely connected by the Internet. They may be pursuing undergraduate programmes and are unable to imagine what life is like without Internet access. We should be cognisant of Generation Alpha students, who are waiting to enter higher education institutions."
https://www.nst.com.my/opinion/letters/2021/01/659816/prepare-educators-e-learning
"By 2025, two billion of the global population is going to be made up by the youngest generation: Generation Alpha, also known as the iGeneration. Generation Alpha are children born between 2010 and 2025. This is the first generation entirely born in the 21st century. These children are considered to be the most technological-infused demographic up to date. Generation Alpha use technology, smartphones, tablets, and computers naturally. They haven't known life without the Internet or video games. Some of them live in smart homes and talk to a Smart Voice Assistant every morning before going to school."
https://interestingengineering.com/augmented-reality-the-future-of-education
Newspaper Articles (updated on May 2, 2021)
Universities fight for relevance among generation alpha - TT ... | https://newsday.co.tt/2021/04/08/universities-fight-for-relevance-among-generation-alpha/ | Trinidad and Tobago Newsday | April 2021
Generation Alpha: what’s in store for them? | https://www.theaustralian.com.au/weekend-australian-magazine/generation-alpha-whats-in-store-for-them/news-story/c1f7fa8e317e592d95e655fa9be47831 | The Australian | April 2021
Generation Alpha faces up to post-COVID world | https://www.theaustralian.com.au/nation/generation-alpha-faces-up-to-postcovid-world/news-story/9deb016d574aed83f13de5a3b97eae7a | The Australian | April 2021
Generation Alpha Facts | Moms | https://www.moms.com/generation-alpha-facts/ | Moms.com | March 2021
Generation Alpha Is Thinking Differently | Moms.com | https://www.moms.com/generation-alpha-less-artists/ | Moms.com | March 2021
Ranked: The Five Best Future War Movies for Generation Alpha | https://www.heritage.org/defense/commentary/ranked-the-five-best-future-war-movies-generation-alpha | The Heritage Foundation | March 2021
Generation names explained – The Daily Free Press | https://dailyfreepress.com/2021/03/15/generation-names-explained/ | The Daily Free Press | March 2021
How e-learning is shaping the social skills of Generation Alpha | https://www.pulse.ng/news/metro/how-e-learning-is-shaping-the-social-skills-of-generation-alpha/lrf4mbk | Pulse Nigeria | March 2021
Forget Google, it’s all YouTube for Generation Alpha | https://www.dailytelegraph.com.au/lifestyle/generation-alpha-how-to-parent-kids-born-during-the-great-screen-age/news-story/ec32c6913f97684438663ba57971dc71 | Daily Telegraph | March 2021
Generation Alpha kids carry on trend of declining interest in sports | https://www.axios.com/sports-interest-kids-generation-elpha-272092e5-6347-4f81-824c-2011c477e81b.html | Axios | Mar 4, 2021
Soccer, basketball and football are the future of sports for Generation Alpha, survey finds | https://www.cnbc.com/2021/03/01/morning-consult-survey-generation-alpha-favors-soccer-basketball-and-football.html | CNBC | Mar 1, 2021
Appealing to generation Alpha: How can companies make ... | https://www.investmentweek.co.uk/feature/4027703/appealing-generation-alpha-companies-investments-meaningful-future-generations | Investment Week | Feb 26, 2021
Gen Alpha on a screen near you | https://www.businessnews.com.au/article/Gen-Alpha-on-a-screen-near-you | Business News | Jan 20, 2021
Generazione Alpha: la generazione dopo la Z | https://www.iodonna.it/attualita/costume-e-societa/2021/01/16/generazione-alpha-le-idee-chiare-dei-giovanissimi/ | iO Donna | Jan 16, 2021
Gen Z, Gen Alpha | https://www.independent.com.mt/articles/2021-01-01/blogs-opinions/Gen-Z-Gen-Alpha-6736229819 | The Malta Independent | Jan 1, 2021
‘Generation Alpha’: Publishers Leaned Into Youth-Focused Media in 2020 | https://www.adweek.com/media/generation-alpha-publishers-leaned-into-youth-focused-media-in-2020/ | Adweek | Dec 23, 2020
Diploma will not be the main aim for the Generation Alpha | https://www.delfi.lt/en/business/diploma-will-not-be-the-main-aim-for-the-generation-alpha.d?id=85911485 | Delfi | Dec 5, 2020
Half of Generation Alpha will rely solely on social media to get their news | https://www.express.co.uk/life-style/life/1361185/generation-alpha-news-consumption-post-beyond | Daily Express | Nov 17, 2020
Material handling sector needs to woo generations Z and Alpha | https://www.dcvelocity.com/articles/47455-material-handling-sector-starts-to-woo-generations-z-and-alpha | DC Velocity | Oct 13, 2020
Are we ready for Generation Alpha? Publicity News | https://www.mediaupdate.co.za/publicity/149528/are-we-ready-for-generation-alpha | Media Update | Oct 7, 2020
Kids these days: FONA looks at how Gen Z, Gen Alpha will eat | https://www.candyindustry.com/blogs/14-candy-industry-blog/post/89307-kids-these-days-fona-looks-at-how-gen-z-gen-alpha-will-eat | Candy Industry | Sep 9, 2020
Will Millennials and Zoomers Save the Future? | https://www.fairobserver.com/coronavirus/hans-georg-betz-millennials-zoomers-covid-19-economic-hit-climate-change-sustainability-news-15112/ | Fair Observer | Aug 19, 2020
Who Follows Generation Z? Meet Generation Alpha | https://963kklz.com/2020/07/27/who-follows-generation-z-meet-generation-alpha/ | 96.3 KKLZ | Jul 27, 2020
Gen Alpha And Learning In the New World | https://www.entrepreneur.com/article/353752 | Entrepreneur | Jul 24, 2020
Millennials, Baby Boomers, Gen X and Gen Z: The cutoff years for each generation | https://www.considerable.com/life/people/generation-names/ | Considerable | Jul 22, 2020
Why Generation Alpha will need to hear brands as much as ... | https://www.globalbankingandfinance.com/why-generation-alpha-will-need-to-hear-brands-as-much-as-they-see-them/ | Global Banking & Finance Review - | Jul 21, 2020
Marketing to the Generations – 90% of Parents Say Their Kids ... | https://www.business2community.com/consumer-marketing/marketing-to-the-generations-90-of-parents-say-their-kids-influence-purchase-decisions-02327816 | Business 2 Community | Jul 17, 2020
Mengenal Generasi Baby Boomers, X, Y, Z, dan Alpha ... | https://www.merdeka.com/sumut/mengenal-generasi-baby-boomers-x-y-z-dan-alpha-beserta-perbedaan-pola-pikirnya-kln.html | Merdeka.com | Jul 10, 2020
Fact or fantasy? Futurists predict a better world for 2030 | https://www.thedrum.com/news/2020/06/29/fact-or-fantasy-futurists-predict-better-world-2030 | The Drum | Jun 29, 2020
Rise of the Alpha kids: New generation growing up in a hurry | https://www.adelaidenow.com.au/news/south-australia/positives-and-negatives-of-gen-alpha-revealed-by-parents-teachers/news-story/8df7cddea25a5986515b51c7f9a4e25a | The Advertiser | Jun 27, 2020
33 Pictures That Millennials Will Have To Explain To Generation Alpha Someday | https://www.buzzfeed.com/mjs538/early-2000s-pictures-for-millennials | BuzzFeed | May 21, 2020
Two veteran curators discuss how museums might adapt to a post-COVID-19 scenario and be relevant to Generation Alpha | https://www.thehindu.com/life-and-style/renowned-museumologists-deepthi-sasidharan-and-george-jacob-discuss-how-museums-might-adapt-to-a-post-covid-19-scenario/article31600384.ece | The Hindu | May 16, 2020
Meet Generation Alpha, whos growing up now | https://www.poconorecord.com/lifestyle/20200511/meet-generation-alpha-whos-growing-up-now | Pocono Record | May 11, 2020
Marketers are starting to target Generation Alpha | https://digiday.com/sponsored/marketers-engage-generation-alpha/ | Digiday | May 1, 2020
SWR3-Youtube-Format: Generation Alpha – Kinder reagieren ... | https://www.swr3.de/aktuell/multimedia/neues-swr3-youtube-format-generation-alpha--kinder-reagieren-auf-stars-100.html | SWR3 | Apr 30, 2020
Gen Z, Millennials & Co: Why COVID-19 Makes It More Important Than Ever For Companies To Understand The Multigenerational Workforce | https://www.forbes.com/sites/josiecox/2020/04/28/genz-millennials-coronavirus-covid-19-boomers-multigenerational-challenge/ | Forbes | Apr 28, 2020
Generation Alpha or Generation C? | Free | emporiagazette.com | http://www.emporiagazette.com/free/article_ffd15c24-8276-11ea-beef-e7d96bc978de.html | Emporia Gazette | Apr 25, 2020
Gen Alpha will never be the same…and that's okay | https://kidscreen.com/2020/04/24/gen-alpha-will-never-be-the-same-and-thats-okay/ | Kidscreen | Apr 24, 2020
Baby Boomers, Gen X, Millennials, Gen Z, & Gen Alpha: What Generation Am I? | https://parentology.com/baby-boomers-gen-x-millennials-gen-z-gen-alpha-what-generation-am-i/ | Parentology | Mar 31, 2020
4 ways COVID-19 could change how we educate future ... | https://www.weforum.org/agenda/2020/03/4-ways-covid-19-education-future-generations/ | The World Economic Forum | Mar 30, 2020
Generation wars: Inside Britain's increasingly bitter age divide ... | https://www.heraldscotland.com/news/18325012.generation-wars-inside-britains-increasingly-bitter-age-divide/ | The Herald | Mar 21, 2020
55% of Gen Alpha swayed by social stars | https://kidscreen.com/2020/03/12/55-of-gen-alpha-swayed-by-social-stars/ | Kidscreen | Mar 12, 2020
Generation Alpha: Die zukünftige Arbeitswelt der jüngsten ... | https://www.meinbezirk.at/salzburg/c-wirtschaft/die-zukuenftige-arbeitswelt-der-juengsten-generation_a3951177 | Meinbezirk.at | Feb 27, 2020
The Next Generation is Being Named: Try Generation T ... | https://www.bbntimes.com/society/the-next-generation-is-being-named-try-generation-t-instead-of-gen-alpha-or-beta | BBN Times | Feb 24, 2020
Generation Alpha tech-saavy and environmentally conscious | https://torontosun.com/news/national/generation-alpha-tech-saavy-and-environmentally-conscious | Toronto Sun | Feb 23, 2020
Move Over, Gen Z: “Generation Alpha” Is Here | https://nowthisnews.com/news/move-over-gen-z-generation-alpha-is-here | NowThis News | Feb 18, 2020
After Gen Z, meet Gen Alpha. What to know about the generation born 2010 to today | https://www.goodmorningamerica.com/family/story/gen-meet-gen-alpha-generation-born-2010-today-68971965 | Good Morning America | Feb 17, 2020
Ein Blick auf die Generation Alpha | https://www.unsertirol24.com/2020/02/14/ein-blick-auf-die-generation-alpha/ | UnserTirol24 | Feb 14, 2020
What the world will be like for Gen Next | https://www.dailytelegraph.com.au/news/nsw/what-the-world-will-be-like-for-gen-next/news-story/2ea73f352d7827b2c5a1ea100ad4bee8 | Daily Telegraph | Feb 14, 2020
Gen Alpha kids get tested on throwback knowledge | https://www.dailytelegraph.com.au/news/nsw/gen-alpha-kids-get-tested-on-throwback-knowledge/video/5890268aee2bd8d0b95e1899d2c9a673 | Daily Telegraph | Feb 13, 2020
Wochenende: Generation ALPHA: Wie die Kinder ticken, die ... | https://www.suedkurier.de/ueberregional/panorama/Generation-ALPHA-Wie-die-Kinder-ticken-die-bis-2025-auf-die-Welt-kommen;art409965,10424541 | SÜDKURIER Online | Feb 2, 2020
Omnicanalità e borse: la Generation Alpha secondo ... | https://www.laconceria.it/cronaca/omnicanalita-e-borse-la-generation-alpha-secondo-francesco-morace/ | La conceria | Jan 29, 2020
Could technology addiction help students in school? | https://www.eschoolnews.com/2020/01/22/could-technology-addiction-help-students-in-school/ | eSchool News | Jan 22, 2020
Move over, millennials and Gen Z: Here comes Gen Alpha | https://lifestyle.inquirer.net/355824/move-over-millennials-and-gen-z-here-comes-gen-alpha/ | Inquirer Lifestyle | Jan 22, 2020
#BizTrends2020: Educating Gen Alpha | https://www.bizcommunity.com/Article/196/424/199072.html | Bizcommunity | Jan 21, 2020
So tickt die neue Generation Alpha | https://www.augsburger-allgemeine.de/kultur/Journal/So-tickt-die-neue-Generation-Alpha-id56478151.html | Augsburger Allgemeine | Jan 17, 2020
Meet Generation Alpha: Our Youngest, Most Tech-Driven ... | https://customerthink.com/meet-generation-alpha-our-youngest-most-tech-driven-generation-yet/ | CustomerThink | Jan 16, 2020
Future of Work - The Definitive Guide | HR Exchange Network | https://www.hrexchangenetwork.com/employee-engagement/articles/the-definitive-guide-to-the-future-of-work | HR Exchange Network | Jan 14, 2020
Reading between the lines in Mark Zuckerberg's predictions ... | https://econsultancy.com/reading-between-the-lines-in-mark-zuckerbergs-predictions-and-priorities-for-the-2020s/ | Econsultancy | Jan 13, 2020
How to stop kids from hating school: give them more screen time | https://www.timeslive.co.za/sunday-times/lifestyle/2020-01-12-how-to-stop-kids-from-hating-school-give-them-more-screen-time/ | TimesLIVE | Jan 12, 2020
Who are baby boomers, Gen X, millennials and Gen Z? | https://www.macleans.ca/society/who-are-baby-boomers-gen-x-millennials-and-gen-z/ | Macleans.ca | Jan 8, 2020
What is ‘Generation Alpha’? | https://www.macleans.ca/society/what-is-generation-alpha/ | Macleans.ca | Jan 8, 2020
Gen Alpha Technology Use and Habits | Marketing Study | https://www.marketingprofs.com/charts/2020/42244/the-role-technology-plays-in-the-lives-of-gen-alpha-kids-infographic | MarketingProfs | Jan 7, 2020
Opinion: Josh Harris on CAM LIFE: The Art of Generation Alpha | https://whitehotmagazine.com/articles/cam-life-art-generation-alpha/4471 | Whitehot Magazine | Jan 2, 2020
GenZ And Gen Alpha To Be The New Target For Brand Marketers In 2020 | https://inc42.com/resources/genz-and-gen-alpha-to-be-the-new-target-for-brand-marketers-in-2020/ | Inc42 | Jan 1, 2020
Generation Alpha: New Study Shows How Being the Most ... | https://www.businesswire.com/news/home/20191209005093/en/Generation-Alpha-New-Study-Shows-How-Being-the-Most-Diverse-Generation-Yet-Impacts-Their-Behaviors-Now-In-the-Future | Business Wire | Dec 9, 2019
Fairness, Sustainability Defines Alpha Generation - Mon., Dec ... | https://www.odwyerpr.com/story/public/13499/2019-12-09/fairness-sustainability-defines-alpha-generation.html | O'Dwyer PR | Dec 9, 2019
What Brands Can Expect from Generation Alpha | https://www.directsellingnews.com/what-brands-can-expect-from-generation-alpha/ | Direct Selling News | Dec 9, 2019
Cancel culture and pester power: Brands, meet the Alphas ... | https://shots.net/news/view/cancel-culture-and-pester-power-brands-meet-the-alphas | Shots.net | Dec 6, 2019
«Génération Alpha»: tout ce que vous devez savoir sur les enfants des milléniaux | https://quebec.huffingtonpost.ca/entry/generation-alpha-tout-que-vous-devez-savoir-sur-les-enfants-des-milleniaux_qc_5de821b1e4b0913e6f8a605e | HuffPost Canada/Quebec | Dec 4, 2019
What Is Generation Alpha? Everything To Know About The Kids Of Millennials | https://www.huffingtonpost.ca/entry/what-is-generation-alpha_ca_5dde809ae4b0913e6f7719c8 | HuffPost Canada | Nov 27, 2019
Alpha's No. 1 Medium Is The Same As Preceding Generations ... | https://www.mediapost.com/publications/article/343543/alphas-no-1-medium-is-the-same-as-preceding-gene.html | MediaPost | Nov 19, 2019
Generation Alpha: Learning STEM Skills by Coding Fun Robots | https://interestingengineering.com/generation-alpha-learning-stem-skills-by-coding-robots | Interesting Engineering | Oct 26, 2019
New kids on the block: Gen Alpha | https://www.ttgasia.com/2019/10/18/new-kids-on-the-block-gen-alpha/ | TTG Asia | Oct 18, 2019
WiT Singapore 2019: How Generation Alpha is influencing ... | https://www.webintravel.com/wit-singapore-2019-how-generation-alpha-is-influencing-travel-from-planning-to-in-trip-activities/ | Web In Travel | Oct 16, 2019
Generation Alpha: 67% Of 6-9 Year Olds Want To Make Saving The Planet Their Career Mission | https://www.greenqueen.com.hk/generation-alpha-67-of-6-9-year-olds-want-to-make-saving-the-planet-their-career-mission/ | Green Queen | Oct 16, 2019
Here Comes Generation Alpha: How to Reach the Newest ... | https://www.business2community.com/marketing/here-comes-generation-alpha-how-to-reach-the-newest-cohort-of-big-spenders-02249440 | Business 2 Community | Oct 15, 2019
Say hello to Generation Alpha | https://www.bizcommunity.com/Article/196/423/195991.html | Bizcommunity | Sep 26, 2019
Kids more influenced by YouTube and Insta stars than ever ... | https://internetretailing.net/marketing/marketing/kids-more-influenced-by-youtube-and-insta-stars-than-ever--and-want-them-to-become-retailers-20203 | InternetRetailing | Sep 18, 2019
55% of Gen Alpha want to buy what their favorite YouTube ... | https://www.marketingdive.com/news/55-of-gen-alpha-want-to-buy-what-their-favorite-youtube-instagram-influen/563158/ | Marketing Dive | Sep 18, 2019
Generation Alpha Is the Youngest Generation to Be Named ... and Marketed To | https://www.insidehook.com/daily_brief/news-opinion/generation-alpha-is-the-youngest-generation-to-be-named-and-marketed-to | InsideHook | Sep 17, 2019
Marketers Wanted a New Generation to Target, Hence Alphas | https://www.wired.com/story/marketing-generation-alpha/ | WIRED | Sep 17, 2019
Our Next Big Marketing Challenge? Generation Alpha | https://www.business2community.com/consumer-marketing/our-next-big-marketing-challenge-generation-alpha-02238259 | Business 2 Community | Sep 10, 2019
Digitales Forschen mit der Generation Alpha: Kinder lieben es ... | https://www.horizont.net/planung-analyse/nachrichten/digitales-forschen-mit-der-generation-alpha-kinder-lieben-es-co-entwickler-zu-sein-176894 | Horizont | Aug 27, 2019
Nike Is Not The First Brand To Launch A Generation Alpha Subscription Service, But They’ve Set The New Standard | https://www.forbes.com/sites/christinecarter/2019/08/15/nike-is-not-the-first-brand-to-launch-a-generation-alpha-subscription-service-but-theyve-set-the-new-standard/ | Forbes | Aug 15, 2019
Going After Goliath: Raised Real Reduces Sugar For Generation Alpha | https://www.forbes.com/sites/christinecarter/2019/08/13/going-after-goliath-raised-real-reduces-sugar-for-generation-alpha/ | Forbes | Aug 13, 2019
Meet Generation Alpha, the 9-year-olds shaping our future | https://www.axios.com/generation-alpha-millennial-children-63438b10-6817-483e-8472-38810df77880.html | Axios | Aug 8, 2019
Generation Alpha Is Tech-Heavy and About to Shape the Future | https://www.businessinsider.com/generation-alpha-is-about-shape-the-future-2019-8 | Business - Insider | Aug 8, 2019
Gen Alpha ตัวเล็ก ของเล่นใหญ่ | https://www.terrabkk.com/articles/196150/gen-alpha-%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%A5%E0%B9%87%E0%B8%81-%E0%B8%82%E0%B8%AD%E0%B8%87%E0%B9%80%E0%B8%A5%E0%B9%88%E0%B8%99%E0%B9%83%E0%B8%AB%E0%B8%8D%E0%B9%88 | terrabkk | Jul 15, 2019
What the grocery sector needs to know about Generation Alpha | https://www.thegrocer.co.uk/consumer-trends/what-the-grocery-sector-needs-to-know-about-generation-alpha/594980.article | The Grocer | Jul 2, 2019
Generation Alpha: The kids who don't know of a world without technology | https://7news.com.au/the-daily-edition/generation-alpha-the-kids-who-dont-know-of-a-world-without-technology-c-181563 | 7News | Jun 24, 2019
Move over Millennials, it's Generation Alpha's turn | https://www.stuff.co.nz/life-style/life/113667884/move-over-millennials-its-generation-alphas-turn | Stuff.co.nz | Jun 21, 2019
Forget millennials and Gen Z: 'Generation Alpha' is on the horizon | https://metro.co.uk/2019/06/20/forget-millennials-gen-z-rise-generation-alpha-horizon-10016963/ | Metro | Jun 20, 2019
Generation Alpha better at spotting fake news and not tech ... | https://www.campaignlive.co.uk/article/generation-alpha-better-spotting-fake-news-not-tech-dependent-study-finds/1588035 | Campaign | Jun 19, 2019
Mommy And Me Influencing: The Latest Generation Alpha Trend | https://www.forbes.com/sites/christinecarter/2019/06/17/mommy-and-me-influencing-the-latest-generation-alpha-trend/ | Forbes | Jun 17, 2019
Generation Alpha playing increasing role in travel decisions | https://shorttermrentalz.com/news/generation-alpha-family-travel/ | Short Term Rentals | May 30, 2019
What to know about Gen Alpha, the new generation influencing travel decisions | https://www.phocuswire.com/expedia-group-media-solutions-generation-alpha | PhocusWire | May 30, 2019
How Being a Kid in the 21st Century Will Be Different to past ... | https://interestingengineering.com/how-being-a-kid-in-the-21st-century-will-be-different-to-past-generations | Interesting Engineering | May 29, 2019
Generation Alpha influences where families go on holiday | https://globetrender.com/2019/05/22/generation-alpha-family-travel/ | Globetrender | May 22, 2019
Podcast Generationenkonflikte: Generation Alpha - oder die Zukunft der Arbeit | https://www.manager-magazin.de/unternehmen/karriere/generation-alpha-oder-die-zukunft-der-arbeit-podcast-a-1267315.html | Manager Magazin | May 17, 2019
Your Unborn Kids Are Going to Be Known as Generation Alpha | https://www.vice.com/en/article/pajkgz/generation-alpha-children-millennials-technology-feature | VICE | May 15, 2019
Singapore's 19-year-olds: Who they are, what they want | https://www.straitstimes.com/singapore/education/the-19-who-they-are-what-they-want | The Straits Times | May 12, 2019
Generation Alpha: Four Predictions on the children of Millennials | https://150sec.com/generation-alpha-four-predictions-on-the-children-of-millennials/11226/ | 150sec | Apr 26, 2019
Leading Multiple Generations In Today's Workforce | https://www.forbes.com/sites/soulaimagourani/2019/04/25/leading-multiple-generations-in-todays-workforce/ | Forbes | Apr 25, 2019
“Augmented Reality: The Future of Education” | https://interestingengineering.com/augmented-reality-the-future-of-education | Interesting Engineering | Apr 22, 2019
Generation Alpha Launches into the Legal U.S. Medical ... | https://www.globenewswire.com/news-release/2019/04/08/1798964/0/en/Generation-Alpha-Launches-into-the-Legal-U-S-Medical-Cannabis-Industry-with-the-Purchase-of-an-Arizona-Property-to-be-Used-as-a-Cultivation-and-Processing-Facility.html | Globe Newswire | Apr 8, 2019
Lessons learned from my generation alpha consumer | https://www.campaignlive.com/article/lessons-learned-generation-alpha-consumer/1580908 | Campaign US | Apr 2, 2019
Report: Here Comes Generation Alpha, Ready or Not! | https://www.franchising.com/articles/report_here_comes_generation_alpha_ready_or_not.html | Franchising.com | Mar 11, 2019
Get Ready for Another Youthquake: A New Generation Comes of Age | https://wwd.com/beauty-industry-news/beauty-features/north-west-is-the-face-of-gen-z-gen-alpha-consumers-1203043323/ | WWD | Feb 22, 2019
North West Is Apparently The Voice Of The Alpha Generation | https://www.refinery29.com/en-us/2019/02/225119/north-west-wwd-cover-alpha-generation | Refinery29 | Feb 22, 2019
Generation Alpha's New Cannabis Grow Lights Designed for ... | https://www.globenewswire.com/news-release/2019/02/06/1711410/0/en/Generation-Alpha-s-New-Cannabis-Grow-Lights-Designed-for-Cannabis-Growers-Outperform-the-Competition.html | Globe Newswire | Feb 6, 2019
Meet Generation... Alpha | https://www.crosswalk.com/blogs/dr-james-emery-white/meet-generation-alpha.html | Crosswalk.com | Jan 24, 2019
How generation alpha will experience mobility | https://www.2025ad.com/how-generation-alpha-will-experience-mobility | 2025AD | Jan 16, 2019
Move over, millennials and Gen Z – here comes Generation Alpha | https://www.theguardian.com/society/shortcuts/2019/jan/04/move-over-millennials-and-gen-z-here-comes-generation-alpha | The Guardian | Jan 4, 2019
Elon Musk: From SpaceX to Ad Astra School | https://interestingengineering.com/elon-musk-from-spacex-to-ad-astra-school | Interesting Engineering | Jan 2, 2019
What Generation Will 2019 Babies Be? Meet Generation Alpha | https://www.moms.com/generation-alpha-2019-babies/ | Moms.com | Dec 31, 2018
What Generation Will 2019 Babies Be? Because They Already ... | https://www.romper.com/p/what-generation-will-2019-babies-be-there-are-already-millions-of-them-they-already-have-a-name-15559199 | Romper | Dec 24, 2018
Generation Alpha: The Children of the Millennial | https://interestingengineering.com/generation-alpha-the-children-of-the-millennial | Interesting Engineering | Dec 18, 2018
Be very aware when marketing to generation alpha | https://www.thedrum.com/news/2018/12/17/be-very-aware-when-marketing-generation-alpha | The Drum | Dec 17, 2018
Starting school: Alpha kids born in 2013 ready to start ... | https://www.dailytelegraph.com.au/news/nsw/sunday-teles-generation-alpha-now-five-and-ready-for-school/news-story/7696824d48e959b8c82415bc11b79307 | Daily Telegraph | Dec 2, 2018
The 'smart' baby technology raising today's children | https://www.bbc.com/worklife/article/20181128-the-smart-baby-technology-raising-todays-children | BBC | Nov 29, 2018
Gen Alpha: Get Ready, 'Cuz Here They Come | https://www.directsellingnews.com/gen-alpha-get-ready-cuz-here-they-come/ | Direct Selling News | Oct 24, 2018
Forget millennials, Gen Alpha is here (mostly) | https://digiday.com/marketing/forget-millennials-gen-alpha/ | Digiday | Oct 23, 2018
Generation Alpha Introduces a High Efficiency LED Lighting ... | https://www.globenewswire.com/en/news-release/2018/10/18/1623367/0/en/Generation-Alpha-Introduces-a-High-Efficiency-LED-Lighting-System.html | GlobeNewswire | Oct 18, 2018
Jetzt kommt die Generation Alpha | https://www.it-daily.net/analysen/19681-jetzt-kommt-die-generation-alpha | it-daily.net | Oct 11, 2018
Tek Changes Name to Generation Alpha, Inc. OTC Markets ... | https://www.globenewswire.com/news-release/2018/09/26/1576851/0/en/Tek-Changes-Name-to-Generation-Alpha-Inc.html | GlobeNewswire | Sep 26, 2018
'I would prefer an iPad to a dog': Generation Alpha talks ... | https://www.prweek.com/article/1493880/i-prefer-ipad-dog-generation-alpha-talks-technology-hotwire-video | PR Week | Sep 25, 2018
How to grab the attention of Generation Alpha | https://www.ibc.org/trends/how-to-grab-the-attention-of-generation-alpha/3247.article | IBC365 | Sep 15, 2018
Generation Alpha Is Next, And Here’s How Things Will Change | https://www.scarymommy.com/generation-alpha-different-90s-kids/ | Scary Mommy | Aug 17, 2018
Generation Alpha: a revolutionary approach to education necessary | https://www.itnewsafrica.com/2018/06/generation-alpha-a-revolutionary-approach-to-education-necessary/ | IT News Africa | Jun 25, 2018
Generation Alpha now all grown up | https://www.heraldsun.com.au/news/victoria/we-revisit-generation-alpha-babies-born-in-victoria-five-years-on/news-story/9c07d5e75f5be852cb3ac2c5af257b2b | Herald Sun | Jun 23, 2018
Kidscreen » Archive » Fullscreen gives insight into Gen Alpha | https://kidscreen.com/2018/05/29/fullscreen-gives-insight-into-gen-alpha/ | Kidscreen | May 29, 2018
Mommy's little cyborg: Meet Generation Alpha | https://www.bizcommunity.com/Article/196/347/176959.html | Bizcommunity | May 11, 2018
15 Reasons Generation Z Is The Worst Fucking Generation | https://www.buzzfeed.com/ryanschocket2/fifteen-reasons-why-generation-z-is-the-worst-generation | BuzzFeed | May 6, 2018
GENERATION ALPHA: How to change the world | https://www.businesslive.co.za/fm/fm-fox/2018-04-26-generation-alpha-how-to-change-the-world/ | BusinessLIVE | Apr 26, 2018
What should we name the next generation? | https://www.abc.net.au/news/2018-04-08/what-should-we-name-the-next-generation/9626888 | ABC | Apr 7, 2018
Génération alpha: bienvenue dans le monde des futurs ... | https://www.letemps.ch/societe/generation-alpha-bienvenue-monde-futurs-millenials | Le Temps | Mar 21, 2018
How influencers are affecting Generation Alpha: A millennial ... | https://www.prweek.com/article/1457103/influencers-affecting-generation-alpha-millennial-moms-perspective | PR Week | Feb 26, 2018
New entrant in STEAM robotics takes aim at Generation Alpha | https://www.zdnet.com/article/new-entrant-in-steam-robotics-takes-aim-at-generation-alpha/ | ZDNet | Jan 31, 2018
Do You Know the 27 Different Types of Gen Zers? | https://adage.com/article/media/27-types-gen-zers/312014 | Ad Age | Jan 24, 2018
Gen Alpha: Change the water, not the fish | Greenbiz | https://www.greenbiz.com/article/gen-alpha-change-water-not-fish | GreenBiz | Dec 12, 2017
Generation Alpha: Will we be less human in 2043? - Irish Tech News | https://irishtechnews.ie/generation-alpha-will-we-be-less-human-in-2043/ | Irish Tech News | Dec 4, 2017
Understanding Generation Alpha | https://www.wired.co.uk/article/understanding-generation-alpha | Wired UK | Oct 17, 2017
'It's a tough transition': why universities must plan for Generation Alpha | https://www.theguardian.com/higher-education-network/2017/aug/10/its-a-tough-transition-why-universities-must-plan-for-generation-alpha | The Guardian | Aug 10, 2017
Generation Alpha: Was Sieüber die Zielgruppe wissen müssen | https://www.wuv.de/marketing/wer_ist_eigentlich_diese_generation_alpha | W&V | May 24, 2017
Here's everything you need to know about the 7 living ... | https://news.avclub.com/here-s-everything-you-need-to-know-about-the-7-living-a-1798260040 | The AV Club | Apr 6, 2017
What Comes After Generation Z? 01/10/2017 | https://www.mediapost.com/publications/article/292566/what-comes-after-generation-z.html | MediaPost | Jan 10, 2017
The Complete Guide To Generation Alpha, The Children Of Millennials | https://www.forbes.com/sites/christinecarter/2016/12/21/the-complete-guide-to-generation-alpha-the-children-of-millennials/ | Forbes | Dec 21, 2016
Generation next | https://www.nzherald.co.nz/lifestyle/generation-next/C5WX6QXXENXVLU3XMW5TRXIWOM/ | NZ Herald | Aug 12, 2016
Strategies for working with different generations - MSU ... | https://www.canr.msu.edu/news/strategies_for_working_with_different_generations | MSU College of Agriculture and Natural Resources | Jul 18, 2016
5 Gen X bad habits our children should not adopt | https://www.chicagoparent.com/things-to-do/guides/gen-x/ | Chicago Parent | Jun 7, 2016
13 Things to Know About the Alpha Generation | https://adage.com/article/digitalnext/13-things-alpha-generation/302366 | Ad Age | Jan 28, 2016
What Is Generation Alpha? | https://www.businessinsider.com/generation-alpha-2014-7-2 | Business - Insider | Dec 5, 2015
Meet Alpha: The Next ‘Next Generation’ | https://www.nytimes.com/2015/09/19/fashion/meet-alpha-the-next-next-generation.html | The New York Times | Sep 19, 2015
Generation Alpha Is Coming And It Will Change The World Forever | https://www.businessinsider.com/generation-alpha-2014-7 | Business - Insider | Jul 25, 2014